The Best Branded Content Tools and Software to Use in 2023
Branded content is crucial to establishing brand recognition and engagement.
Get through the challenges of delivering branded content that is timeless yet relevant, transparent, and authentic to your business with some of the best branded content tools and programs available.
1. Grin
This creator management platform makes use of a strategic matchmaking process to help businesses find the ideal brand ambassador.
Business owners can recruit influencers similar to those they previously worked with and expand their influencer network.
GRIN nurtures connections with automated project activation, recruitment, and proactive outreach tools.
Finally, GRIN makes branded content marketing a breeze. Businesses and brand ambassadors enjoy marketing tools for easy sharing and management of content across organic and paid channels.
Services: influencer marketing, affiliate marketing, PR and communication, branded content
Features:
- Customizable content rights agreements
- Extensive list of content management tools
- Multi-channel promotion and content distribution
- Detailed reporting and analytics overview
- All-in-one campaign management and influencer relation management platform
Pricing: Custom quote
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign
Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
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2. Aspire (formerly AspireIQ)
Influencer marketing platform Aspire is a diverse marketplace for businesses and creators to collaborate and set the ideal pace for the next marketing campaign.
With Aspire, businesses don’t have to wait any longer than a week for branding champions to turn in their proposals.
Aspire allows businesses to discover, analyze, and manage influencer relationships in one intuitive platform. Additionally, content creation and organization allow for flexible distribution of branded content.
Content licensing, boosted content, and content approval ensure brand ambassadors are promoting content that meets business standards and marketing objectives.
Services: influencer marketing, relationship management, content management and creation
Features:
- All-in-one platform for content management and brand ambassador relations
- Transparent reporting and analytics of campaign progress and sales growth
- Influencer whitelisting
- Customizable content usage rights agreements
Pricing: Custom quote
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
3. CreatorIQ
Invest in the industry’s top-performing brand ambassadors with CreatorIQ, the data-driven creator marketplace and campaign optimization platform.
CreatorIQ helps businesses deliver content that stays true to their vision and values with industry-grade marketing campaign models.
If you are looking into publishing branded content that speaks to your audience, CreatorIQ is the best marketplace to explore.
Take advantage of scientific models to determine the next best marketing strategy and the ideal brand ambassador.
CreatorIQ emulates business performance amid the complex world of marketing based on your goals to introduce you to the best content creators available.
Finally, CreatorIQ offers a safe space for businesses to establish their creative network
. Gather all your creator data in one place for easy reference when looking out for new creators to welcome in your branded content strategy.
Services: creator search, influencer marketing, PR and communications, branded content strategy
Features:
- Content approvals
- Data-driven campaign models
- Algorithm-based creator search
- Thriving space for private creator communities
- CRM stack integration
- Real-time reporting and campaign configuration
Pricing: Custom quote
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
4. Captiv8
Experience a new spin to influencer marketing and content creation with Captiv8, the AI-powered marketing platform.
Captiv8 boasts a community of over 30 million talents. Its AI search engine runs more than 500 filters for the perfect creator match.
Captiv8 uses the power of AI to run data analytics, sentiment analysis, performance reports, and more to elevate branded content across channels and deliver them where the target audience is most active.
With 100% uptime service support, content creators are assured to have their content live and gaining traction.
Captiv8 also supports competitor analysis and social tracking. This allows businesses to streamline campaigns accordingly and differentiate themselves from the rest of the industry.
Services: competitor tracking, AI-powered data analysis, content creation and distribution, brand authentication, creator discovery
Features:
- AI-driven creator matching
- Tailor-fit dashboards
- Verified reporting for fraud prevention
- Creator network growth
- Social listening and competitor analysis
- Authentic storytelling and content sharing
Pricing: Custom quote
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
5. TRIBE
TRIBE dedicates its platform to solving troubles businesses face amid today’s marketing trends: branded content creation and distribution.
TRIBE is a creator marketplace with over 7,000 talents ready to boost brand reach.
Should you already be working with a full team of creators, consider maximizing campaign success on TRIBE for easy management and automation of workflows.
TRIBE nurtures creator relationships for you with features such as product sampling, legal processing, and payment processing all from one platform.
If you prefer to discover creators by the numbers, TRIBE also features data-centric discovery and audience analysis.
Receive real-time overview of a creator’s performance and audience demographic from top social networking sites such as TikTok, Instagram, and Pinterest.
Services: creator discovery, campaign management, industry benchmarking, branded content creation
Features:
- Marketplace of proactive content creators
- Campaign optimization
- Creator community development
- Legal content use and agreement customization
- Cross-channel branded content promotion and distribution
Pricing: Custom quote
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