Content Marketing Officer at Credpal (Available at Lagos)

Description

We are looking for a talented and passionate Content Marketing Officer to take responsibility for our inbound and outbound marketing strategies across our communication channels. Your main duties include content creation, customer engagement, and lead generation. This role will be a great fit for a creative marketing professional looking to share unique, fresh, and engaging content with our audience.

Responsibilities

• Creativity: Generate imaginative, clever, and adventurous storytelling ideas to promote the brand.
• Writing: Create both short and long-form content for offline and online channels. Showcase a writing style that can attract, delight, convert, and retain our audience and customers.
• Content Creation: Support the Marketing & Corporate Communications Department in developing a wide variety of content to increase customer engagement.
• SEO: Ensure content is optimized for search engines, in line with keywords while increasing our digital footprint.
• Design Support: Work with graphic and motion designers to ensure designs maintain brand voice and essence.

Requirements

• Superb writing skills and ability to communicate at all levels.
• Deep knowledge of Content Management software e.g. WordPress.
• Proficient in SEO strategies and the use of analytical tools to track content performance.
• Track record in producing a wide variety of content and managing social media accounts – we would love to see your portfolio!
• Solid project management skills: ability to collaborate with cross-functional partners, prioritize high-impact projects and deliver timely results.