How to Protect your personal brand on social media

Protect your personal brand on social media

Today social networks play a fundamental role in our society, professionals are beginning to use networks as a tool to enhance their profile and thus find new professional opportunities.

Most companies are likely to search for candidates on social media networks before hiring them, this being one of the factors that can most affect when deciding whether to interview a candidate or make an offer.

Discover how to create the perfect speech to enhance your personal brand .

How can you make the most of social media in your career development, and prevent your online presence from negatively affecting your job search?

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With the exception of professionals working in marketing or communication, Twitter is generally considered more appropriate for personal use and social use.

In the search for digital marketing and communication professionals, employers can expect an active social presence on Twitter.

Participating in online discussions relevant to your sector is a good way to demonstrate your knowledge of social networks, and demonstrate skills that can be applied to a marketing position.

If you work in an industry where having a presence on Twitter can be important when looking for a job, you can choose to hide who you follow and who follows you by creating private lists.

This will allow recruiters to see your Twitter feed without disclosing information about the accounts you’re connected to.

If you do not work in a digital marketing or communications role, your presence on Twitter may be for personal use only. In this case, protecting the account can also be important.

You may want to take advantage of privacy settings to hide your personal information on the platform, or even your tweets, the tweets you’re tagged in, the people you follow, and the people who follow you.

Even if you have a private profile, recruiters will be able to see the details you provide about yourself in your bio.

Avoid putting any inappropriate content in this section and remove any information you don’t want a search and selection manager to know.

By following these simple steps, you can reduce the chances of making a negative impression on a hiring manager, even before you’ve had a chance to land an interview.

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Making your Instagram profile inaccessible to anyone outside of your social circle is a reasonable precaution. Some key steps to make sure you keep your profile private are:

Stay up to date on Instagram privacy settings, remove your Instagram profile from Google searches, and make sure what others can see on your profile.

Also, it is important that your stories, posts and tags are hidden.

If you decide to keep your profile public, you have to assume that anything you post will be seen by a potential recruiter, and as a consequence they will be able to see what appears on your wall.

There have been cases where some people have lost their jobs due to comments they have made through Instagram.

It is very important that you do not use Instagram as a space to express complaints about your position. If something is bothering you, talk to your manager about the problem so they can help you resolve it.


LinkedIn is the most widely used online professional networking platform.

It has become the default social network for professionals as a space to engage with other colleagues in the same industry, discuss topics related to their area of ​​work, and build a professional reputation online.

Many recruiters will review your LinkedIn profile for information about your professional experience before deciding whether or not to invite you for an interview.

It is convenient that your LinkedIn profile is completely finished and updated, including your education and professional background.

Make sure your profile highlights the main responsibilities and achievements of your career so that it attracts the attention of HR professionals and thus helps you stand out from the crowd.

LinkedIn is also an interesting platform to discuss innovation and trends in your sector with other professionals.

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Joining groups and being active can help show recruiters that you’re committed to your industry.

Getting recommendations from previous colleagues or bosses is also very helpful.

This can help hiring managers make a decision about inviting you for an interview, letting them know what others perceive as your strengths.

We know that most recruiters view potential employees’ LinkedIn profiles as part of the hiring process.

Use your LinkedIn profile to demonstrate your proactive approach and give yourself an edge over other candidates

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